Wrangler
This brand makes a separate, cheaper line for outlets and off-price.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1947 Founded
- Now Wrangler Apparel Corp. Ultimate parent: Kontoor Brands, Inc. (NYSE: KTB; spun off from VF Corporation May 2019) Operating company
- 2026 Checked
- Kind of name
- Runs an outlet lineProduct under this name may be mainline surplus or made-for-outlet. The label tells say how to spot which.
- Market tier
- Mass market
- Outlet line
- VF Outlet / Wrangler outlet stores (Kontoor operates the VF Outlet business)
- Seen at off-price
- Often
- Also appears as
- Wrangler Jeans · Blue Bell
Notes
Greensboro, North Carolina; the Wrangler name was acquired by Blue Bell in 1943 (brand launched 1947). Kontoor (also Helly Hansen and Musto since 2025) agreed in May 2026 to sell sister brand Lee to Authentic Brands Group, leaving Wrangler as its core denim brand.