Warehouse

A brand that closed or was sold, now owned by a brand-management company.

Verified Owner backed by a register page, filing or official source we opened.

Checked

Ownership

  1. Now
    Debenhams Group (bought brand and websites June 2020, £5.25m with Oasis) Operating company
  2. 2026
    Checked
Kind of name
Revived nameThe name is applied to product sourced by licensees. Its history says little about what’s on the rail today.
Market tier
Mass market
Seen at off-price
Sometimes
Also appears as
Warehouse Fashion · Warehouse London

Notes

Former Aurora Fashions high-street chain; brand bought by Boohoo out of administration in 2020 as online-only. Debenhams Group since the March 2025 rebrand.

A second research pass found

  • Owner: Debenhams Group plc

Bought with Oasis in 2020; online-only within Debenhams.

Sources

  1. en.wikipedia.org /wiki/Boohoo_Group
  2. fashionunited.uk /news/business/boohoo-rebrands-as-debenhams-group-appoints-phil-ellis-new-cfo/2025031180554
  3. en.wikipedia.org /wiki/Debenhams_Group

Something wrong or out of date?