Viyella
We could not establish who owns this name.
Unverifiable No owner found in any source we opened.
Checked
Ownership
- 1784 Founded
- Now No owner found
- 2026 Checked
- Kind of name
- Revived nameThe name is applied to product sourced by licensees. Its history says little about what’s on the rail today.
- Market tier
- Mass market
- Seen at off-price
- Rarely
Notes
Austin Reed bought Viyella out of administration in 2009; Austin Reed's 2016 collapse put the brands with EWM, but no opened source confirms Viyella's owner today. Treat as unresolved.