Slazenger
The name is licensed to other makers for some or all of what carries it.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1881 Founded
- Now Frasers Group Retailer
- 2026 Checked
- Kind of name
- Licensed nameThe company that owns the trademark doesn’t necessarily make the product. Quality follows the licensee, not the name.
- Market tier
- Value
- Seen at off-price
- Sometimes
Notes
Sports Direct bought Dunlop Slazenger in 2004 and treats Slazenger as an own brand sold mainly through Sports Direct; Slazenger Golf (Europe) was sold to JJB in 2004/05, Pacific Brands holds Australia/NZ, and non-core categories are licensed worldwide. The 2025 annual report counts it with Everlast and Karrimor as the Group's 'iconic' own brands.