Seasalt
This brand makes a separate, cheaper line for outlets and off-price.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- Now Seasalt Ltd Ultimate parent: Chadwick family (private; BGF minority investment 2018) Family-owned or independent
- 2026 Checked
- Kind of name
- Runs an outlet lineProduct under this name may be mainline surplus or made-for-outlet. The label tells say how to spot which.
- Market tier
- Contemporary
- Outlet line
- Seasalt outlet stores
- Seen at off-price
- Sometimes
- Also appears as
- Seasalt Cornwall
Notes
Falmouth-based; founded by the Chadwick brothers from the family's General Clothing Stores; a 2022 sale process (Next was the reported bidder) was halted. FY to Feb 2025 revenue £150m, 80 UK/Ireland stores plus two in the US; wholesale via M&S, Next, QVC and Zalando is 24% of revenue.