Red or Dead
The name is licensed to other makers for some or all of what carries it.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1982 Founded
- Now Pentland Brands Ultimate parent: Pentland Group Operating company
- 2026 Checked
- Kind of name
- Licensed nameThe company that owns the trademark doesn’t necessarily make the product. Quality follows the licensee, not the name.
- Market tier
- Mass market
- Seen at off-price
- Rarely
Notes
Pentland has owned Red or Dead since 1996; the name survives mostly as licensed eyewear and footwear rather than the original Hemingway label.