Puma
This brand makes a separate, cheaper line for outlets and off-price.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1948 Founded
- Now Puma SE Operating company
- 2026 Checked
- Kind of name
- Runs an outlet lineProduct under this name may be mainline surplus or made-for-outlet. The label tells say how to spot which.
- Market tier
- Mass market
- Outlet line
- Puma outlet stores
- Seen at off-price
- Often
- Also appears as
- PUMA SE · Puma Select
Notes
Herzogenaurach; CEO Arthur Hoeld (ex-Adidas) since 1 July 2025 after Arne Freundt's exit. Anta says it has no plans for a full takeover but wants supervisory board seats.