Protest

This is the brand’s own full-price collection.

Verified Owner backed by a register page, filing or official source we opened.

Checked

Ownership

  1. 1993
    Founded
  2. Now
    Dekker Olifanta B.V. (Netherlands) Operating company
  3. 2026
    Checked
Kind of name
Mainline brandSold through the brand’s own stores and wholesale. Off-price stock is usually genuine surplus or end-of-line.
Market tier
Mass market
Outlet line
Protest outlet stores (McArthurGlen Salzburg etc.)
Seen at off-price
Often
Also appears as
Protest Sportswear · PROTEST

Notes

Dutch boardwear brand that bought Swedish ski label 8848 Altitude in Dec 2025. UK via snow/surf retailers; very frequent at TK Maxx. Founding year not from opened source.

Sources

  1. fashionunited.uk /news/business/protest-sportswear-acquires-swedish-ski-brand-8848-altitude/2025122285454

Something wrong or out of date?