Patagonia
This is the brand’s own full-price collection.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1973 Founded
- Now Patagonia, Inc. (Ventura, California) Ultimate parent: Patagonia Purpose Trust (voting stock) and Holdfast Collective (non-voting), since Sept 2022 Family-owned or independent
- 2026 Checked
- Kind of name
- Mainline brandSold through the brand’s own stores and wholesale. Off-price stock is usually genuine surplus or end-of-line.
- Market tier
- Premium
- Seen at off-price
- Rarely
- Also appears as
- PATAGONIA
Notes
Chouinard-founded; now trust-owned. Own UK stores; very rarely in off-price.