New Balance
This is the brand’s own full-price collection.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1906 Founded
- Now New Balance Athletics, Inc. (Boston) - privately held Ultimate parent: Jim Davis (owner since 1972) Family-owned or independent
- 2026 Checked
- Kind of name
- Mainline brandSold through the brand’s own stores and wholesale. Off-price stock is usually genuine surplus or end-of-line.
- Market tier
- Mass market
- Outlet line
- New Balance factory/outlet stores
- Label tells
- 'Made in UK' models come from the Flimby, Cumbria factory
- Seen at off-price
- Often
- Also appears as
- NEW BALANCE · NB
Notes
Private; UK factory at Flimby; own UK stores. Common at TK Maxx.