Name It

This is the brand’s own full-price collection.

Verified Owner backed by a register page, filing or official source we opened.

Checked

Ownership

  1. Now
    Bestseller A/S Family-owned or independent
  2. 2026
    Checked
Kind of name
Mainline brandSold through the brand’s own stores and wholesale. Off-price stock is usually genuine surplus or end-of-line.
Market tier
Mass market
Seen at off-price
Often
Also appears as
NAME IT

Notes

Bestseller childrenswear brand (ages 0-16) in 20+ markets; childrenswear, listed here for completeness of the group.

Sources

  1. bestseller.com /brands

Something wrong or out of date?