Kari Traa
This is the brand’s own full-price collection.
Reported Owner from a secondary source, or a register entry whose current status wasn’t checked.
Checked
Ownership
- 2002 Founded
- Now Active Brands AS (Oslo) - owner not confirmed from opened page Ultimate parent: unknown (Active Brands; its PE backer not verified)
- 2026 Checked
- Kind of name
- Mainline brandSold through the brand’s own stores and wholesale. Off-price stock is usually genuine surplus or end-of-line.
- Market tier
- Contemporary
- Seen at off-price
- Sometimes
- Also appears as
- KARI TRAA
Notes
Women's base-layer brand founded 2002 by Olympic mogul skier Kari Traa; Active Brands parentage is reported but not verified from an opened page. UK via outdoor retailers.