Joules
This brand makes a separate, cheaper line for outlets and off-price.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- Now Joules Ltd (newco formed Dec 2022) Ultimate parent: Next plc (LSE: NXT) 74%; founder Tom Joule 26% Operating company
- 2026 Checked
- Kind of name
- Runs an outlet lineProduct under this name may be mainline surplus or made-for-outlet. The label tells say how to spot which.
- Market tier
- Contemporary
- Outlet line
- Joules outlet stores
- Seen at off-price
- Often
- Also appears as
- Joules Clothing · Joule · Tom Joule
Notes
Market Harborough lifestyle brand; Joules Group plc collapsed into administration in Nov 2022 and Next bought the brand, c.100 stores and the head office for £34m (+£7m for the HQ) on 1 Dec 2022 alongside Tom Joule. Homeware, eyewear and footwear are licensed/partnered categories. Run on Next's Total Platform.
A second research pass found
- Owner: Next plc (74%); Tom Joule (26%)
- Kind of name: Revived name
Next and founder Tom Joule bought Joules out of administration in Dec 2022 for £34m; it now runs on Next's Total Platform, so product is Next-sourced under the Joules name.