Jack Wills
A brand that closed or was sold, now owned by a brand-management company.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1999 Founded
- Now Jack Wills Ltd (Frasers Group) Ultimate parent: Frasers Group plc (LSE: FRAS) Retailer
- 2026 Checked
- Kind of name
- Revived nameThe name is applied to product sourced by licensees. Its history says little about what’s on the rail today.
- Market tier
- Contemporary
- Outlet line
- Jack Wills outlet stores (11 of 31 stores were outlets in 2023; mostly online, outlets and Frasers concessions since 2020)
- Seen at off-price
- Often
- Also appears as
- Jack Wills Fabulously British
Notes
Salcombe-founded preppy brand; BlueGem/Peter Williams owned it until administration in Aug 2019, when Sports Direct (Frasers) bought it for c.£12.8m. Now effectively a Frasers house brand sold online, via Frasers/House of Fraser concessions and outlets; the Salcombe flagship closed Nov 2024; 2024 revenue £19.1m.
A second research pass found
- Owner: Frasers Group
Sports Direct bought the Jack Wills brand and IP for about £12.8m out of administration in Aug 2019; since 2020 it trades mainly online plus outlet stores and concessions in Frasers fascias. Product is Frasers-sourced.