Hurley
The name is licensed to other makers for some or all of what carries it.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1999 Founded
- Now Bluestar Alliance Brand-management company
- 2026 Checked
- Kind of name
- Licensed nameThe company that owns the trademark doesn’t necessarily make the product. Quality follows the licensee, not the name.
- Market tier
- Mass market
- Seen at off-price
- Often
Notes
Nike sold Hurley to Bluestar Alliance in 2019; all apparel, swim and footwear is now licensee-made and quality differs from the Nike-era product.