Guess
The name is licensed to other makers for some or all of what carries it.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1981 Founded
- Now Authentic Brands Group (51% of IP); Marciano family and affiliates (49%) Brand-management company A second research pass recorded a different owner
- 2026 Checked
- Kind of name
- Licensed nameThe company that owns the trademark doesn’t necessarily make the product. Quality follows the licensee, not the name.
- Market tier
- Contemporary
- Outlet line
- Guess Factory
- Label tells
- Outlet-only lower-priced collection is sold under the Guess Factory banner; Marciano is the upscale women's line.
- Seen at off-price
- Often
- Also appears as
- Guess? · GUESS
Notes
Guess was taken private in Jan 2026 in a $1.4bn deal: ABG holds 51% of the brand IP, the Marcianos 49%, while the operating company is 100% owned by Guess management and run from Switzerland under CEO Carlos Alberini. Guess runs its own factory-outlet chain, so label-level outlet tells apply.
A second research pass found
- Owner: Guess?, Inc. (private since Jan 2026)
- Kind of name: Runs an outlet line
Delisted from NYSE on completion in Jan 2026; management continues to run operations while ABG holds a majority of the IP. Watches, jewellery, fragrance, bags, shoes and eyewear are all licensed categories.