Gap
This brand makes a separate, cheaper line for outlets and off-price.
Reported Owner from a secondary source, or a register entry whose current status wasn’t checked.
Checked
Ownership
- 1969 Founded
- Now The Gap, Inc. Operating company
- 2026 Checked
- Kind of name
- Runs an outlet lineProduct under this name may be mainline surplus or made-for-outlet. The label tells say how to spot which.
- Market tier
- Mass market
- Outlet line
- Gap Factory / Gap Outlet (made-for-outlet product line)
- Label tells
- Gap Factory product is a separate made-for-outlet range sold in Gap Factory stores and gapfactory.com; UK product since 2021 comes via the Next joint venture (Next runs gap.co.uk and Gap concessions in Next stores).
- Seen at off-price
- Often
- Also appears as
- GAP · Gap Factory · GapKids · babyGap
Notes
San Francisco; founded by Donald and Doris Fisher. Closed all 81 UK/Ireland stores in 2021 and formed a JV with Next. Zac Posen creative director since Feb 2024. 3,569 stores (2025). Gap Factory tell is from general knowledge of the format; the opened source confirms the Next JV but not the factory line.