Everlast
The name is licensed to other makers for some or all of what carries it.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1910 Founded
- Now Frasers Group Retailer
- 2026 Checked
- Kind of name
- Licensed nameThe company that owns the trademark doesn’t necessarily make the product. Quality follows the licensee, not the name.
- Market tier
- Value
- Seen at off-price
- Sometimes
Notes
Sports Direct bought Everlast Worldwide in 2007 for about £84m. Boxing equipment is still made in Moberly, Missouri; apparel and footwear are made by licensees outside the US and sold heavily as a Sports Direct house brand.