Eastex

A brand that closed or was sold, now owned by a brand-management company.

Reported Owner from a secondary source, or a register entry whose current status wasn’t checked.

Checked

Ownership

  1. Now
    Edinburgh Woollen Mill group (via 2018 Calvetron purchase) Ultimate parent: Purepay Retail Ltd (post-2020 holder not verified)
  2. 2026
    Checked
Kind of name
Revived nameThe name is applied to product sourced by licensees. Its history says little about what’s on the rail today.
Market tier
Mass market
Seen at off-price
Rarely

Notes

Ex-Alexon label merged into Jacques Vert Group in 2012; named among Calvetron brands bought by Philip Day in 2018; listed as trading.

Sources

  1. en.wikipedia.org /wiki/Jacques_Vert
  2. fashionunited.uk /news/business/philip-day-to-acquire-calvetron-brands-from-administrators/2018080631121

Something wrong or out of date?