Champion
The name is licensed to other makers for some or all of what carries it.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1919 Founded
- Now Authentic Brands Group LLC (acquired from Hanesbrands Sept/Oct 2024, $1.2bn); EMEA under a 10-year licence to Orbico Group, which bought the Champion Europe entities and 90+ stores (Dec 2024) Brand-management company
- 2026 Checked
- Kind of name
- Licensed nameThe company that owns the trademark doesn’t necessarily make the product. Quality follows the licensee, not the name.
- Market tier
- Mass market
- Outlet line
- Champion outlet stores (Champion Europe outlet network)
- Seen at off-price
- Often
- Also appears as
- Champion USA · Champion Reverse Weave · Champion Europe
Notes
Sara Lee owned Champion from 1989, then Hanesbrands; ABG bought it in 2024 and licensed EMEA to Orbico (Capri, Italy-based Champion Europe, 1,300 staff, 36 countries). Target retail partnership in the US from Aug 2025; Unrivaled Teamwear runs teamwear.
A second research pass found
- Owner: Authentic Brands Group
HanesBrands sold Champion to ABG for $1.2bn; completed around Oct 2024. US/Canada core apparel is licensed through AMG Companies affiliates (High Life activewear, Basic Resources underwear, USA Legwear); G-III holds North American outerwear. A UK/Europe apparel partner was not named in the completion release.
Sources
- en.wikipedia.org /wiki/Champion_(sportswear)
- corporate.authentic.com /press-releases/orbico-group-authentic-partnership-champion-business-emea
- fashionunited.com /executive/report/authentic-completes-champion-acquisition-announces-new-brand-partners/2024100162186
- sec.gov /Archives/edgar/data/821002/000110465926033891/giii-20260131x10k.htm