Billabong
The name is licensed to other makers for some or all of what carries it.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1973 Founded
- Now Authentic Brands Group (via Boardriders, 2023); Western Europe incl. UK operated by Groupe Beaumanoir under licence since 2024 Brand-management company
- 2026 Checked
- Kind of name
- Licensed nameThe company that owns the trademark doesn’t necessarily make the product. Quality follows the licensee, not the name.
- Market tier
- Mass market
- Seen at off-price
- Often
- Also appears as
- BILLABONG
Notes
Australian-born surf brand now an ABG licensing asset; US stores closed in the 2025 Liberated Brands bankruptcy.
A second research pass found
- Owner: Authentic Brands Group
Part of the 2023 Boardriders purchase; Centric Brands holds key US apparel categories.
Sources
- sgbonline.com /authentic-sells-boardriders-retail-ops-in-w-europe
- elevenflo.com /blog/liberated-brands-bankruptcy
- businesswire.com /news/home/20231120223551/en/Centric-Brands-Announces-Exclusive-Licensing-Agreement-With-Authentic-Brands-Group-on-Key-Categories-for-Quiksilver-Billabong-and-ROXY
- en.wikipedia.org /wiki/Authentic_Brands_Group