BCBGMAXAZRIA
The name is licensed to other makers for some or all of what carries it.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1989 Founded
- Now Marquee Brands Brand-management company
- 2026 Checked
- Kind of name
- Licensed nameThe company that owns the trademark doesn’t necessarily make the product. Quality follows the licensee, not the name.
- Market tier
- Contemporary
- Seen at off-price
- Often
- Also appears as
- BCBG Max Azria · BCBG · BCBGeneration
Notes
Marquee bought the BCBG IP out of the 2017 bankruptcy. G-III holds the US/Canada women's apparel and swimwear licence; other categories are licensed separately. BCBGeneration is the lower-priced sister label.